Voici un article sur l’importance du brief en com.
The Ultimate Design Brief in Client Liaison
By Shaun Crowley
Your design can only be as good as the brief you worked from. The best projects are borne from briefs that are open enough to inspire ideas, while being specific enough to feel workable. Shaun Crowley shows how you can elicit these kinds of briefs by providing clients with briefing templates.
Picture the scene. You’ve just landed a new client, who hurries a brief to you for a marketing brochure. There are a few holes in the brief, but instead of asking for constant clarification, you get to work. Later you’re told the design “isn’t quite right”. Before you know it, the client is refusing to pay.
Familiar story? All too familiar for most freelance designers I know. Ambiguous design briefs are infuriating. What’s worse, clients who set you up to fail often go away thinking you stuffed up.
So what can you do to avoid this?
Copyright © 2007 Shaun Crowley
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